Product Engineer & Technical Founder · Pakistan → the Nordics
I build products
peoplepayfor.
I ship products end-to-end. Code, product, growth. The $350K GMV and €6K in pitch wins are just proof I can build. Running Eto, and actively looking to join a team.
the receipts
Numbers I actually earned.
as an Etsy seller
building Eto
the build & the road
the toolkit
What I build with.
Python at the core for 5+ years · plus the stack below, end to end.
languages
frameworks & UI
data
cloud & infra
tools & AI
where it happened
A map of the grind.
hover or tap a pin · every dot is a real place, a real photo.
Home base for now. Willing to relocate, or remote.
…and it all started ~5,000 km east, in Pakistan.
the wins
Trophies & near-misses.
Built Eto
2025 → now · building agents that proactively manage stores
eto.tools
IdeaRace Pitching
May 2026 · Business Mill
Velocity Accelerator
Mar 2026 · LUT
Lovable Hackathon
2026 · Helsinki
Antler VC
2026 · Helsinki
UK partners flew over
2026 · Helsinki
Founders & investors
2026 · Finland
Nordic Tech Week
2025 · Stockholm
Slush 2025
Nov 2025 · Helsinki
Forward Accelerator
Nov 2025 · Finland
key places i've been
Everywhere I've been.
open a stack, then hover the arc to flip through every shot.
Pakistan
rootsNorway
2022 – 25Finland
2025 → nowSweden
2025the part nobody posts
Rejected by YC
Y Combinator, EF
Entrepreneur First & a wall of VCs. Shipped anyway.
real talk
I'm not a deep-tech guy. I'm a relentlessly resourceful one.
Not to kill the excitement, but here's the honest version: you won't pull a clever algorithm out of me on the spot. And the benefit of that? I'll use AI, Claude Code, Stack Overflow (if that's still a thing) and Google, whatever gets me there. Sure, you could jump straight to the algorithm. I bet I'll still find my way to it with a bit of research. So please don't undermine me for not being “deep tech”. I'm relentlessly proactive at tinkering, learning, figuring things out, and fixing what's broken.
7+ years in tech: taking apart computers, laptops, toys, software, genuinely impossible stuff, and never giving up until I found a way through. Once, around 10 or 11, I spent a whole week tracking down a real person in China just to score a Chinese phone number, so I could download and play the Chinese version of Minecraft. I'm genuinely cracked when I refuse to quit.
I love software, building & business. :)
what it taught me
Lessons, not just wins.
Building Eto
a full startup, solo
eto.tools- Talking to real users, and pulling the actual problem out of the conversation
- Designing, building and scaling a full-stack web app, end to end
- Cut the product-research feature from ~10 min per search down to a few seconds
- Let users connect stores via DigitalOcean to dodge proxy blocks
- Built a genuinely overpowered AI product-research agent that took off
- Shipped MCPs + APIs for an enterprise customer
- Designed the homepage and learned real UX/UI
- Git, collaboration, and a beta iOS app
- Dozens of new technologies, and the grit that nothing is unlearnable
E-commerce
Etsy, from scratch
- Product research and SEO that actually converts
- Reading what buyers want and expect, then delivering it
- Customer service, hands-on
- Design with Canva, plus AI and automations
- Pricing and crafting listings people actually buy
- The whole selling-and-buying picture, from both sides
Personal brand
- Personal branding from zero
- Sharper video recording and editing
- Reading what people actually want to watch
- How social platforms really work
- Running Meta ads, and the machine behind them
where i'd love to be
Dream company to build at.
PostHogps: PostHog, sorry for stealing your colour palette, it's just so good.
from the blog
Recent writing.
Have a conversation with Claude, not a monologue
I maxed out my Claude 5x weekly limit in four days. The one habit I would actually push on you: make it ask you questions first.
The hardest part of a startup
The one thing that kills ninety percent of startups before they ever find it. Part one of trying to reach product market fit and not die.
My first enterprise customer found me on Google
Ranking on Google matters more than you think. The people searching are high intent buyers, and one of them became my first enterprise customer.