My first enterprise customer found me on Google
Ranking on Google matters more than you think. The people searching are high intent buyers, and one of them became my first enterprise customer.
This is why ranking on Google actually matters.
I landed my first enterprise customer, and the way I got him was almost boring: he searched on Google and found my site. It surprised me at first. Then it made complete sense.
People on Google are high intent buyers. You do not search for nothing. You search because you have a problem you want solved, and you want it solved now.
Search traffic is just people raising their hand to say they are ready to buy.
So when someone lands on your site straight from a search, they are already most of the way to buying or reaching out. That is the whole game: show up at the exact moment someone is looking for what you do.
If you are building something, put real effort into ranking. Try it on your own product and see how it goes.
There is more on this in the Instagram reel.