the blog

Writing.

Notes on building Eto, surviving rejection, and the long game.

I maxed out my Claude 5x weekly limit in four days. The one habit I would actually push on you: make it ask you questions first.

The one thing that kills ninety percent of startups before they ever find it. Part one of trying to reach product market fit and not die.

Ranking on Google matters more than you think. The people searching are high intent buyers, and one of them became my first enterprise customer.