the blog
Writing.
Notes on building Eto, surviving rejection, and the long game.

Have a conversation with Claude, not a monologue
I maxed out my Claude 5x weekly limit in four days. The one habit I would actually push on you: make it ask you questions first.
Jun 14, 2026 · 1 min read

The hardest part of a startup
The one thing that kills ninety percent of startups before they ever find it. Part one of trying to reach product market fit and not die.
Jun 13, 2026 · 1 min read

My first enterprise customer found me on Google
Ranking on Google matters more than you think. The people searching are high intent buyers, and one of them became my first enterprise customer.
Jun 12, 2026 · 1 min read